Drink gets ruler’s nod at Olokun feast
Seaman’s Schnapps has received an endorsement from Iba Gani Adams, Aare Ona Kakanfo of Yorubaland, during the grand finale of Olokun World Festival in Badagry. Adams praised the brand’s quality, cultural preservation, and heritage, urging monarchs and others to continue using it for for prayers.
Speaking during the management visit to him at the festival, he noted importance of authenticity in cultural practice and rituals.
“Seaman’s Schnapps has always been an integral part of our sacred traditions. I encourage traditional rulers, chief priests, and elders to keep using it for libations and prayers. With its new look, Seaman’s Schnapps reflects our cultural identity, and I pray for the brand’s success and market expansion,” Adams said.
Marketing Manager of Grand Oak, Gbemileke Lawal, hailed the Aare Ona Kakanfo’s endorsement and reaffirmed the brand’s commitment to building stronger relationships with traditional institutions.
“Seaman’s Schnapps holds a special place in hearts of Nigerians, especially in our cultural and religious communities. The endorsement underscores importance of preserving our heritage while evolving with the times. Seaman’s Schnapps will continue to work with the Generalissimo and our leaders,” Lawal said.
Senior Brand Manager, Mrs. Nnenna Uche-Onyenacho, also noted significance of the visit and the brand’s commitment to balancing tradition and innovation. “This new look reflects continuity and progress, ensuring Seaman’s Schnapps stays relevant to our customers. We are honoured by the endorsement…’’
